2021 Annual Conference and Gala - Presented by Upshift
Registration is OPEN - Join us!
BRINGING OUR INDUSTRY BACK TOGETHER AT THE
Member | Full Conference - $315
Additional Member | Full Conference - $265
Member | Gala Only - $110
Non-Member | Full Conference - $450
Additional Non-Member | Full Conference - $400
Exhibitor | $750
Additional Exhibitor Attendee | $265
Student | Gala Only - $50
Overnight accommodations are available Sunday, November 21 & Monday, November 22 at a rate of $109/per night. Reservations can be made using the link below -
OHLA Silent Auction & 50/50 Raffle
SUPPORT THE HOTEL & LODGING WORKFORCE—OHLA SILENT AUCTION
Help further our efforts to provide entrée opportunities, education, and assistance to those associates in our industry. Your contribution to the OHLA 2021 Annual Conference Silent Auction will help us do just that. When you make a donation to our silent auction, the proceeds will benefit our Education & Training Fund (ETF) which assists hotel associates in financing their continuing education and allows them to further themselves in the performance of their duties. This scholarship fund is a great way to incentivize the on-boarding of new individuals to your team and to retain your top performers. Funds will also go towards OHLA’s Hospitality Helping Hands. This initiative was created to provide support & financial assistance to members of our industry and their communities who have experienced unexpected challenges and hardships. Through Hospitality Helping Hands, OHLA will deliver support to those in the most need. Complete the Silent Auction Donation Form by November 1.
OHLA Annual Conference Scholarships Available
Want to attend OHLA 2021 Annual Conference at little to no cost to you? Take advantage of the OHLA Education & Training Fund. The OHLA Education & Training Fund (ETF) is designed to help finance the continuing education of hospitality industry employees who wish to further themselves in the performance of their duties. Scholarships through the ETF are available to attendees wanting to complete the HSMAI Sales Track and for hospitality students. To learn more about these opportunities contact firstname.lastname@example.org.
Are you from a Summit County property? The Akron Destination Marketing Fund (ADMF) is once again sponsoring scholarships for up to two attendees from each Summit County property. To learn more about this opportunity,
Monday, November 22, 2021
|3:00 - 3:50PM||Let's Talk Labor: Attracting Top Talent to Our Industry|
|4:00 PM - 4:50PM||
|5:00 - 5:45PM||Service Minded: Labor and Workforce Continuing Education & Community Service Project|
|5:00 - 5:45PM||ULO & Owner/Management Company Receptions|
|5:30 - 6:30 PM||Cocktail Reception|
|6:30 PM||Ohio Stars of the Industry Gala|
Tuesday, November 23, 2021
|7:30 - 8:30 AM||Attendee Breakfast in Exhibitor Experience|
|8:30 - 9:30AM||Opening General Session: The Value of a Team|
|9:30 - 10:00AM||Exhibitor Experience Break|
|10:00 - 10:50AM||
Breakout Sessions I
|10:50 - 11:20AM||Exhibitor Experience Break|
|11:20AM - 12:10PM||
Breakout Sessions II
|12:00 PM||Silent Auction Closes|
|12:20 - 1:40PM||Luncheon & OHLA Annual Meeting|
|1:50 - 2:40PM||
|2:40 - 3:00PM||Exhibitor Experience Break|
|3:00 - 3:50PM||Conference FINALE - "High Hopes"|
|4:00PM||Final Auction Pickup|
2021 Annual Conference & Gala Sessions
LET'S TALK LABOR: ATTRACTING TOP TALENT TO OUR INDUSTRY
This kick off session focuses on our industry’s greatest challenge – labor. Come together to wrap our minds around where our industry stands in the eyes of our employees and future employees; how we compare to other industries as a potential employer and what you can do to make sure your are finding and hiring top talent out of what feels like a dwindling labor pool.
SERVICE MINDED: LABOR & WORKFORCE CONTINUING EDUCATION & COMMUNITY SERVICE OPPORTUNITY
We continue to offer solutions with a labor focused education session led by the OHLA Education & Workforce Development Committee. You will explore potential solutions to your hiring questions with the assistance of our workforce partners, helping us expand that dwindling labor pool. We will wrap this session by putting our minds and hearts to work, giving back through our community service project for our partners at Freedom a la Cart, supporting survivors of trafficking.
DO YOU FEEL SECURE?
Cyber Security is everyone’s responsibility—not just your IT team’s. Take part in this energy-filled and engaging session about the easy and impactful ways you and your associates can help protect critical company information.
EMOTIONAL INTELLIGENCE IN TIMES OF EMERGENCY
Emergency situations strike unexpectedly, and your staff needs to be prepared not only with the right tools, but the right mindset. Hear from our panel of agency partners on the best ways to tackle an emergency encounter calmly and carefully.
WIL: 10 RULES FOR SUCCESS, INNOVATION, CREATIVITY AND CONNECTION
As a continuation of OHLA’s most recent Women in Lodging MasterMind Program attendees will experience a greater in-depth discussion about Brené Brown’s Top 10 Rules For Success and how they can impact your personal & professional life.
THE VALUE OF A TEAM
Based on his new book releases “If You Build it They Will Stay: Your Guide to Connecting Generations in the Workplace” and “Chasing Happy at Work” author, former seasoned hotelier and VP of Customer Success at Upshift, Chris Cano will be discussing the importance of genuinely valuing your team and methodologies to help employee retention.
THE FUTURE IS NOW—TECH IN HOSPITALITY
Ever wish you had an on-demand second set of hands? That wish is slowly becoming reality with the entrance of service technology entering the hospitality space. Learn about how co-bots and other machines are looking to assist you in your daily operations.
WORKPLACE WELLNESS—SHIFTING THE ENERGY
In our current environment, creating time for mental breaks is no easy task, but it is more important than ever. This session will walk you through important steps to help control your energy management and shift your mindset to help you stay focused, avoid burnout, and operate in a more positive space.
ARE THEY SEEING THE LADDER?
Diversity, Equity, and Inclusion is more than just a phrase these days and rightly so. We are lucky to be in an industry where diversity is highly valued and abundant. Now, we need to make sure these candidates don’t just get the job, but also are able to excel and grow. Are your employees seeing the career ladder?
LUNCHEON WITH TECH: OFFICIAL TECH REVEAL
OHLA’s new innovation & technology initiative provides hotel owners & operators direct input into companies that can develop solutions for our industry— streamlining for efficiency, saving on labor and increasing profitability. Join us for the Luncheon with Tech: Official Tech Reveal on Tuesday as we unveil the top creative proposals collected through the OHLA Reverse Pitch Program for tackling some of our industry’s greatest challenges. And, don’t miss the chance to include your vote as we select and award live a Members’ Choice in Tech for the top slot.
We will visit the essence of the travel experience in a unique way. Attendees will come out of this session having a process to enjoy work again even when it’s chaotic\ and create moments of magic for customers that turn them into a walking advertisement of your business—both of which increase sales and decrease turnovers with direct ways for each to increase customer satisfaction, increase sales, and increase employee job satisfaction (cutting the cost to hire and retrain). It is time to fall back in love with our industry.
HSMAI Sales Track
DIRTY LITTLE SECRETS
Employers are finding it difficult to stay fully staffed which is costing money in loss of sales, decreased customer satisfaction, and the added cost to hire and train someone new. This session allows us to have some fun and get real about the challenges facing the industry. Attendees will leave this session feeling seen, valued, and realizing the grass isn’t greener on the other side.
Attendees will be introduced to the foundations of Authentic Selling® so that they are able to recognize and capitalize on ways to surprise and delight customers. Through each of these foundations, attendees will learn tangible ways to implement them into everyday work even in the current\ environment, when we’re wearing all the hats.
WHAT TO SELL? REIMAGINE & REPACKAGE WORKSHOP
Think outside the box when it comes to selling your property. Learn new ways to increase incremental revenue, upsell your product, and unique ways to package. Come out of this session ready to approach sales in a new way.
ULO “Campfire” Reception
Mixing and mingling is a conference favorite pastime. The ULO Council is proud to host a compliant, safe reception for innkeepers and independent lodging professionals to connect with new friends and old around the “campfire.”
TRAVELER’S INSURANCE—SHOULD WE OR SHOULDN’T WE?
Join in on a roundtable discussion & conversation about different opportunities for travelers’ insurance offerings in a time of continuous change.
WHAT DOES ADA WEBSITE COMPLIANCE MEAN FOR YOU?
Learn how to keep your webpages current and out of the crosshairs by hearing from our marketing and legal experts. Bring your questions and walk out of this session feeling confident in understanding the legal liability.
DID YOU LIKE MY POST? 👍
Review the dos and don’ts of social media content marketing and get back to basics with TwoSix Digital.
2021 Annual Conference & Gala Speakers
Exhibitor Experience Participants
2021 Exhibitor Toolkit -
Anything and everything you would need to know about exhibiting at the 2021 OHLA Annual Conference all in one place!
Exhibitors at the 2021 OHLA Annual Conference & Gala
Evolution Energy Partners
Plunkett's Pest Control
ServiceMaster by Angler
Would you like to exhibit at OHLA's Annual Conference? Email email@example.com or call 614-461-6462
2021 OHLA Annual Conference Sponsors -- Thank you for your support!
Receptions & Activities
Ohio Stars of the Industry Naming Rights
Interested in being a Sponsor for our Annual Conference?
Help us prove that safe, compliant events can happen in person and be a part of the event itself! We have many sponsorship opportunities still available. Contact firstname.lastname@example.org for more information!