2021 Annual Conference and Gala - Presented by Upshift
Registration is OPEN - Join us!

 

>>>Register Here for the 2021 OHLA Annual Conference<<<

 

 

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BRINGING OUR INDUSTRY BACK TOGETHER AT THE
2021 OHLA ANNUAL CONFERENCE & GALA


The OHLA Annual Conference & Gala will be an in-person
(with virtual learning available) event November 22 & 23 at the Hyatt Regency Columbus! As always, we want to ensure education & speakers address the topics you are seeking, the experience exceeds expectations and serves as a new beginning. We will be checking in on diversity initiatives, getting ‘back to basics’ with our HSMAI Sales Track, and ensuring your team is connecting with one another to give guests the best service possible because it is only --#TogetherWeRise.

 

ESSENTIAL WORKERS FOR ESSENTIAL WORKERS —
OHIO STARS OF THE INDUSTRY AWARDS
Your property served the public by providing necessary accommodations for travelers and local residents who were temporarily displaced, essential government travelers, first responders, homeless individuals and hospital workers, you volunteered to be temporary health-care related facilities and acted as quarantine and isolation facilities by numerous entities. And yet, you still managed operations and continued to serve the everyday guest. It is vitally important to celebrate employees that are taking on duties far above and beyond their everyday roles and are helping to lead the charge to recovery. Join us as we recognize associates among their peers at our Ohio Stars of the Industry Awards Gala on November 22. Coming out of the most challenging year in recent history, now is the time to celebrate your standout associates who persevered and made the year possible.

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Conference Pricing


Member | Full Conference - $315

Additional Member | Full Conference  - $265

Member | Gala Only - $110

 

Non-Member | Full Conference - $450

Additional Non-Member | Full Conference  - $400

 

Exhibitor | $750

Additional Exhibitor Attendee | $265

 

Student | Gala Only - $50

 

 

Overnight Accommodations 


Overnight accommodations are available Sunday, November 21 & Monday, November 22 at a rate of $109/per night. Reservations can be made using the link below -

https://www.hyatt.com/en-US/group-booking/CMHRC/G-OHLA

 

 

OHLA Silent Auction & 50/50 Raffle


SUPPORT THE HOTEL & LODGING WORKFORCE—OHLA SILENT AUCTION
Help further our efforts to provide entrée opportunities, education, and assistance to those associates in our industry. Your contribution to the OHLA 2021 Annual Conference Silent Auction will help us do just that. When you make a donation to our silent auction, the proceeds will benefit our Education & Training Fund (ETF) which assists hotel associates in financing their continuing education and allows them to further themselves in the performance of their duties. This scholarship fund is a great way to incentivize the on-boarding of new individuals to your team and to retain your top performers. Funds will also go towards OHLA’s Hospitality Helping Hands. This initiative was created to provide support & financial assistance to members of our industry and their communities who have experienced unexpected challenges and hardships. Through Hospitality Helping Hands, OHLA will deliver support to those in the most need. Complete the Silent Auction Donation Form by November 1.

Contribute to our Silent Auction here. 

 

 

OHLA Annual Conference Scholarships Available


Want to attend OHLA 2021 Annual Conference at little to no cost to you? Take advantage of the OHLA Education & Training Fund. The OHLA Education & Training Fund (ETF) is designed to help finance the continuing education of hospitality industry employees who wish to further themselves in the performance of their duties. Scholarships through the ETF are available to attendees wanting to complete the HSMAI Sales Track and for hospitality students. To learn more about these opportunities contact cindy@ohla.org.

Are you from a Summit County property? The Akron Destination Marketing Fund (ADMF) is once again sponsoring scholarships for up to two attendees from each Summit County property. To learn more about this opportunity,
contact halle@ohla.org.

 

 

Monday, November 22, 2021

2:00PM  Registration Opens
3:00 - 3:50PM Let's Talk Labor: Attracting Top Talent to Our Industry
4:00 PM - 4:50PM

Breakout Sessions

  • Do you feel secure?
  • Emotional Intelligence in Times of Emergency
  • Women in Lodging: 10 rules for Success, Innovation, Creativity, & Connection
5:00 - 5:45PM Service Minded: Labor and Workforce Continuing Education & Community Service Project 
5:00 - 5:45PM ULO & Owner/Management Company Receptions
5:30 - 6:30 PM Cocktail Reception
6:30 PM Ohio Stars of the Industry Gala
   

Tuesday, November 23, 2021

7:30 - 8:30 AM Attendee Breakfast in Exhibitor Experience
8:30 - 9:30AM Opening General Session: The Value of a Team
9:30 - 10:00AM Exhibitor Experience Break
10:00 - 10:50AM

Breakout Sessions I

  • The Future is Now: Tech in Hospitality
  • Dirty Little Secrets - Sales Recommended
  • What does ADA Website Compliance mean for you? - ULO Recommended
10:50 - 11:20AM Exhibitor Experience Break
11:20AM - 12:10PM

Breakout Sessions II

  • Are they seeing the ladder?
  • Authentic Selling® - Sales Recommended
  • Do You Like My Post? (The Do's & Don'ts of Content Marketing) - ULO Recommended
12:00 PM Silent Auction Closes
12:20 - 1:40PM Luncheon & OHLA Annual Meeting
1:50 - 2:40PM

Breakouts III

  • Workplace Wellness - Shifting the Energy
  • What to sell? Reimagine & Repackage Workshop - Sales Recommended
  • Travelers Insurance - Should we or shouldn't we? - ULO Recommended
2:40 - 3:00PM Exhibitor Experience Break
3:00 - 3:50PM Conference FINALE - "High Hopes"
4:00PM Final Auction Pickup

 

2021 Annual Conference & Gala Sessions

 

LET'S TALK LABOR: ATTRACTING TOP TALENT TO OUR INDUSTRY
This kick off session focuses on our industry’s greatest challenge – labor.  Come together to wrap our minds around where our industry stands in the eyes of our employees and future employees; how we compare to other industries as a potential employer and what you can do to make sure your are finding and hiring top talent out of what feels like a dwindling labor pool.

SERVICE MINDED: LABOR & WORKFORCE CONTINUING EDUCATION & COMMUNITY SERVICE OPPORTUNITY
We continue to offer solutions with a labor focused education session led by the OHLA Education & Workforce Development Committee. You will explore potential solutions to your hiring questions with the assistance of our workforce partners, helping us expand that dwindling labor pool. We will wrap this session by putting our minds and hearts to work, giving back through our community service project for our partners at Freedom a la Cart, supporting survivors of trafficking.


DO YOU FEEL SECURE?
Cyber Security is everyone’s responsibility—not just your IT team’s. Take part in this energy-filled and engaging session about the easy and impactful ways you and your associates can help protect critical company information.


EMOTIONAL INTELLIGENCE IN TIMES OF EMERGENCY
Emergency situations strike unexpectedly, and your staff needs to be prepared not only with the right tools, but the right mindset. Hear from our panel of agency partners on the best ways to tackle an emergency encounter calmly and carefully.


WIL: 10 RULES FOR SUCCESS, INNOVATION, CREATIVITY AND CONNECTION
As a continuation of OHLA’s most recent Women in Lodging MasterMind Program attendees will experience a greater in-depth discussion about Brené Brown’s Top 10 Rules For Success and how they can impact your personal & professional life.


THE VALUE OF A TEAM
Based on his new book releases “If You Build it They Will Stay: Your Guide to Connecting Generations in the Workplace” and “Chasing Happy at Work” author, former seasoned hotelier and VP of Customer Success at Upshift, Chris Cano will be discussing the importance of genuinely valuing your team and methodologies to help employee retention.


THE FUTURE IS NOW—TECH IN HOSPITALITY
Ever wish you had an on-demand second set of hands? That wish is slowly becoming reality with the entrance of service technology entering the hospitality space. Learn about how co-bots and other machines are looking to assist you in your daily operations.


WORKPLACE WELLNESS—SHIFTING THE ENERGY
In our current environment, creating time for mental breaks is no easy task, but it is more important than ever. This session will walk you through important steps to help control your energy management and shift your mindset to help you stay focused, avoid burnout, and operate in a more positive space.


ARE THEY SEEING THE LADDER?
Diversity, Equity, and Inclusion is more than just a phrase these days and rightly so. We are lucky to be in an industry where diversity is highly valued and abundant. Now, we need to make sure these candidates don’t just get the job, but also are able to excel and grow. Are your employees seeing the  career ladder?


LUNCHEON WITH TECH:
OFFICIAL TECH REVEAL
OHLA’s new innovation & technology initiative provides hotel owners & operators direct input into companies that can develop solutions for our industry— streamlining for efficiency, saving on labor and increasing profitability. Join us for the Luncheon with Tech: Official Tech Reveal on Tuesday as we unveil the top creative proposals collected through the OHLA Reverse Pitch Program for tackling some of our industry’s greatest challenges. And, don’t miss the chance to include your vote as we select and award live a Members’ Choice in Tech for the top slot.


HIGH HOPES
We will visit the essence of the travel experience in a unique way. Attendees will come out of this session having a process to enjoy work again even when it’s chaotic\ and create moments of magic for customers that turn them into a walking advertisement of your business—both of which increase sales and decrease turnovers with direct ways for each to increase customer satisfaction, increase sales, and increase employee job satisfaction (cutting the cost to hire and retrain). It is time to fall back in love with our industry.

 

 

HSMAI Sales Track 

 HSMAI LOGO

DIRTY LITTLE SECRETS
Employers are finding it difficult to stay fully staffed which is costing money in loss of sales, decreased customer satisfaction, and the added cost to hire and train someone new. This session allows us to have some fun and get real about the challenges facing the industry. Attendees will leave this session feeling seen, valued, and realizing the grass isn’t greener on the other side.


AUTHENTIC SELLING®
Attendees will be introduced to the foundations of Authentic Selling® so that they are able to recognize and capitalize on ways to surprise and delight customers. Through each of these foundations, attendees will learn tangible ways to implement them into everyday work even in the current\ environment, when we’re wearing all the hats.


WHAT TO SELL? REIMAGINE & REPACKAGE WORKSHOP
Think outside the box when it comes to selling your property. Learn new ways to increase incremental revenue, upsell your product, and unique ways to package. Come out of this session ready to approach sales in a new way.

 

ULO Track

ULO Logo 2018

ULO “Campfire” Reception
Mixing and mingling is a conference favorite pastime. The ULO Council is proud to host a compliant, safe reception for innkeepers and independent lodging professionals to connect with new friends and old around the “campfire.”


TRAVELER’S INSURANCE—SHOULD WE OR SHOULDN’T WE?
Join in on a roundtable discussion & conversation about different opportunities for travelers’ insurance offerings in a time of continuous change.


WHAT DOES ADA WEBSITE COMPLIANCE MEAN FOR YOU?
Learn how to keep your webpages current and out of the crosshairs by hearing from our marketing and legal experts. Bring your questions and walk out of this session feeling confident in understanding the legal liability.


DID YOU LIKE MY POST? 👍
Review the dos and don’ts of social media content marketing and get back to basics with TwoSix Digital.

 

 

2021 Annual Conference & Gala Speakers

Coming Soon!

Exhibitor Experience Participants


2021 Exhibitor Toolkit -

Anything and everything you would need to know about exhibiting at the 2021 OHLA Annual Conference all in one place!

Download the 2021 Toolkit Here!

 


Exhibitors at the 2021 OHLA Annual Conference & Gala


 

Amana PTAC

AccuLock

BMS CAT

Encore

Evolution Energy Partners

FlexCart, LLC

Heartland

IGS Energy

LandCare

Morgan Stanley 

Plunkett's Pest Control

ROOMDEX

Sedgwick

ServiceMaster by Angler

Spectrum

Upshift

Warwick Communications

 

Would you like to exhibit at OHLA's Annual Conference? Email lauren@ohla.org or call 614-461-6462

​2021 OHLA Annual Conference Sponsors -- Thank you for your support!


 

Presented by

Upshift Logo

 

Visibility

Eep 2 Color Logo No Tagline

 

Events

bms cat Red Roof
IGS Energy August 2020 Spectrum New Logo
LandCare Logo

Restore Logo

Service Master2

Heartland

 

 

Programming

Sedgwick HSMAI LOGO
warwick

 


Receptions & Activities

Eep 2 Color Logo No Tagline

 

 

 

 

 

Connectivity

Encore Logo

 


Ohio Stars of the Industry Naming Rights 

Restore Logo

Service Master2

IGS Energy August 2020
Motive CBD

 

 

Interested in being a Sponsor for our Annual Conference?

Help us prove that safe, compliant events can happen in person and be a part of the event itself! We have many sponsorship opportunities still available. Contact lauren@ohla.org for more information!