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06/02/2023

Updates 06/02/2023: Ohio's Travel Industry and Current Travel Research

THE UNOFFICIAL START TO SUMMER, MEMORIAL DAY WEEKEND, HAS COME AND GONE. STUDIES GIVE INSIGHT TO HOW MUCH AND IN WHAT WAY AMERICAN ADULTS PLAN TO TRAVEL THIS SUMMER

Key findings from The Vacationer, fielded March 2023:

  • 85% of Americans say they plan to travel once or more than once over the summer of 2023. Of the 85%, 90% are between the ages of 30 and 44.
  • When ask where they plan to travel this summer, 62% of American adults said they plan to travel domestically only.
  • American adults were also asked how often they plan to travel this summer compared to last summer:
    • 42% said more than last summer.
    • 45% said the same as last summer.
    • 13% said less than last summer.
  • 43% of women said they intend to travel more than last summer compared to 40% of men.
  • As for how Americans plan to travel this summer, 46% said they do not plan to travel by plane. 60% of Americans respondents said they do plan to drive anywhere between 100 – 500 miles from their home.

Additional Market and Industry Updates

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