Complete Story
09/01/2022
Submit Your Employee Success Stories to Share them Globally
Earlier this year, we launched the multi-channel, multi-year campaign to raise awareness of our industry’s 200+ career pathways and help fill hundreds of thousands of open hotel industry jobs. The initial pilot in five markets saw high performance across digital platforms, with an average of 2K new visitors to www.thehotelindustry.com daily, and strong engagement with Spanish language speakers.
Building on these insights, we are doubling our ad investment, deploying enhanced digital strategies, and adding markets across the country. Primarily targeting job seekers aged 18+, Phase Two includes:
- Doubling ad investment to half a million dollars
- Reaching 14 total markets across the country: Atlanta, Baltimore, Chicago, Dallas, Denver, Houston, L.A., Miami, Nashville, NYC, Orlando, Phoenix, San Diego, Tampa
- Building a fully bilingual (English/Spanish) microsite
- Channel Testing on LinkedIn and TikTok
- Elevating digital strategies including email marketing as well as audience re-targeting on social media and Google
We encourage you to continue sharing employee success stories with us to eventually feature as part of the campaign. Please email your stories to cindy@ohla.org. Additionally, follow social media channels through @thehotelindustry.
